Alzheimer’s Society Dementia Community Roadshow began its visit to the West Midlands recently. With nearly 68,000 people estimated to be living in the West Midlands with dementia, Alzheimer’s Society’s Roadshow is an essential service which will provide much needed information and advice about the condition.
The Roadshow took its 3rd tour of the West Midlands’ area including Redditch. The vehicle, funded by Tesco, travelled from site to site providing a hub for people who are currently living with dementia, or who are worried about a friend or relative’s memory, or perhaps just had questions about the condition were encouraged to drop by the site to learn more.
David Ash Area Manager West Midlands Alzheimer’s Society, said: “We are delighted that the Dementia Community Roadshow is back and we hope as many people as possible took advantage of this vital free information service. The Roadshow really is pioneering as it helps us reach out to communities, tackle stigma by raising awareness of the condition and encourage people who are worried about their memory to visit their GP.”
Josh Hardie, Tesco Head of Corporate Responsibility, added: “With stores all over the West Midlands we’re extremely proud to help Alzheimer’s Society raise awareness of dementia. The Roadshow is part of the legacy from our Charity of the Year partnership with the society and we hope that it contributes to building a better future for people with dementia.”
Karen Lumley MP took time out to visit the Roadshow when it made an appearance at the Coldfield Drive Tesco store in Redditch to meet the team. Karen said: “It was very interesting to spend time with the Roadshow Team and hear more about the work they do helping people within the constituency coping with the various different affects of Alzheimers. I look forward to popping in to their Dementia café at the local library soon to spend time with sufferers and their families”.
Together Alzheimer’s Society and Alzheimer Scotland were Tesco Charity of the Year 2011, which raised over £7million to help people live better with dementia. As well as the Roadshow, the money raised through the partnership funds new research and dementia support professionals to help those living with the condition.
Dementia and diagnosis rates for the West Midlands available in an interactive map at www.alzheimers.org.uk/dementiamap
Karen is pictured with Sue Day, Information Officer, Kumbi Mandinyenya, Locality Manager and Sue Oddy, Volunteer.